> For the complete documentation index, see [llms.txt](https://developer.esw.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developer.esw.com/shopify/shopify-native/configuration/setup-automatic-country-and-language-redirection.md).
# Setup Automatic Country and Language Redirection
Automatically route shoppers to the right market and language using location and browser settings.
{% hint style="danger" %}
#### Managed Process
* Configuration is implemented by ESW.
* Contact your ESW onboarding manager.
{% endhint %}
Automatic redirection routes shoppers to the best storefront experience. It uses **location** and **browser language**.
{% hint style="warning" %}
### Prerequisites
* Your markets are configured in **Settings → Markets**.
* Your languages are added, translated, and published.
* Languages are assigned to the right markets. Refer to [Languages & Domains](/shopify/shopify-native/configuration/languages-and-domains.md) for more info.
{% endhint %}
### Enable country/region redirection
This redirects shoppers to the correct market. It can change domain, subdomain, or subfolder.
{% stepper %}
{% step %}
### Open Preferences
From your **Shopify Admin**, go to **Online Store → Preferences**.
{% endstep %}
{% step %}
### Turn on Country/Region
In **Automatic redirection**, enable **Country/region**.
{% endstep %}
{% step %}
### Save
Click **Save**.
{% endstep %}
{% endstepper %}
{% hint style="info" %}
Automatic redirection does not replace a manual selector. Add country/language selectors to your theme, or use a selector app.
{% endhint %}
### How country/region redirection behaves
#### Markets using dedicated domains
Dedicated domains include:
* Dedicated domain (example: `example.ca`)
* Subdomain (example: `ca.example.com`)
* Subfolder (example: `example.com/en-ca`)
Shoppers are redirected to the matching market URL. Search engines can index each market URL separately.
#### Markets using a shared domain
Shared domain means multiple markets use the same domain. Shopify adjusts content without changing the domain.
Example:
* US market: `example.com` in `USD`
* Canada market: `example.com` in `CAD`
Search engines won’t index separate market domains.
### EU behavior (ccTLD)
EU legislation restricts some automatic redirects. If a shopper visits a **country-code top-level domain (ccTLD)**, Shopify does not auto-redirect them to a different ccTLD.
Example:
* French shopper visits `example.de`
* They are not redirected to `example.fr`
If you use a non-country domain (like `.com`), automatic redirection can apply.
{% hint style="info" %}
For EU stores, consider a geolocation or recommendation app. Use it to suggest the “right” store and let the shopper choose.
{% endhint %}
EU ccTLD list
Common EU ccTLDs:
`.at`, `.be`, `.bg`, `.hr`, `.cy`, `.cz`, `.dk`, `.ee`, `.fi`, `.fr`, `.de`, `.gr`, `.hu`, `.ie`, `.it`, `.lv`, `.lt`, `.lu`, `.mt`, `.nl`, `.pl`, `.pt`, `.ro`, `.sk`, `.si`, `.es`, `.se`, `.eu`
### Enable language redirection
Language redirection switches to the best-matching language. It uses the shopper’s browser language.
#### Requirements
* The language is added to your store.
* The language is published.
* The language is assigned to the relevant market.
* Translations exist for the storefront content.
Example:
* Domain: `example.ca`
* Default language: English
* Browser language: French
* Result: shopper lands on `example.ca/fr`
{% stepper %}
{% step %}
### Open Preferences
From your **Shopify Admin**, go to **Online Store → Preferences**.
{% endstep %}
{% step %}
### Turn on Language
In **Automatic redirection**, enable **Language**.
{% endstep %}
{% step %}
### Save
Click **Save**.
{% endstep %}
{% endstepper %}
### Related topics
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