> For the complete documentation index, see [llms.txt](https://developer.esw.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developer.esw.com/shopify/shopify-native/configuration/product-pricing.md).

# Product Pricing

{% hint style="danger" %}

#### **Managed Process**

* Product pricing configuration is implemented by ESW.
* Contact your ESW onboarding manager.
  {% endhint %}

Control how product prices display per market. Use Shopify markets for multi-currency pricing. Pick a pricing approach first.

### Pricing approaches

Choose one approach per market.

<table data-card-size="large" data-view="cards"><thead><tr><th>Approach</th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><h4>ESW Pricing Advisor</h4></td><td><p></p><ul><li>Shows ESW duty and tax inclusive prices.</li><li>Use this for landed cost pricing.</li></ul></td><td data-object-fit="contain"><a href="/files/B0pkY8i9V3PqEfjxT72S">/files/B0pkY8i9V3PqEfjxT72S</a></td></tr><tr><td><h4>Fixed prices in Shopify</h4></td><td><p></p><ul><li>Set fixed product prices per market.</li><li>Use this for strict price control.</li></ul></td><td data-object-fit="contain"><a href="/files/kfPLZeNXDyQsnk75QR4Y">/files/kfPLZeNXDyQsnk75QR4Y</a></td></tr></tbody></table>

### Exchange rates in Shopify

Shopify supports **automatic** and **manual** exchange rates. This impacts how prices convert per market.

{% tabs %}
{% tab title="Automatic exchange rates" %}

* Prices convert using current market rates.
* Converted prices can include fees and rounding.
* Orders convert back to your store base currency.
* Small variances can occur over time.
  {% endtab %}

{% tab title="Manual exchange rates" %}
Manual exchange rates help stabilize pricing. You set a fixed rate for a market.

* You can’t set a manual rate for the primary market.
* Manual rates use your store base currency.
* Manual rates don’t apply to products with fixed prices.
* You can combine manual rates with price adjustments.
  {% endtab %}
  {% endtabs %}

![](/files/c386a471eb7dcb4f5f99a82e0dfdc5db5c835425)

### Set a manual exchange rate

Follow these steps to activate a manual exchange rate.

{% stepper %}
{% step %}

### Access Markets

From your **Shopify Admin**, go to **Settings → Markets**.
{% endstep %}

{% step %}

### Select Market

Open the market you want to update.
{% endstep %}

{% step %}

### Manage Exchange Rate

Go to **Products and Pricing → Manage exchange rate**.
{% endstep %}

{% step %}

### Set Manual Exchange Rate

1. Select **Manual**.
2. Enter the exchange rate.
3. Click **`Save`**.

{% hint style="info" icon="list-dropdown" %}

### Important Note

* Switching to **Automatic** rates deactivates manual rates.
* Changing the **base currency** also deactivates manual rates.
* Deactivation does not delete saved manual rates.
* You can reactivate manual rates later.
  {% endhint %}
  {% endstep %}
  {% endstepper %}


---

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