> For the complete documentation index, see [llms.txt](https://developer.esw.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developer.esw.com/shopify/shopify-native/configuration/create-a-new-market.md).

# Create a New Market

If your new market does not have a parent market, it will be created with your store’s default settings and no customizations. If you assign a parent market, the new market will automatically inherit the customizations from the parent market.

{% stepper %}
{% step %}

### Access Markets

* From your **Shopify Admin**, navigate to **Markets**.
* Click <kbd>`Create market`</kbd>

<div data-with-frame="true"><img src="/files/e11fbf8ac8b8911bd9c5f8519e17f246fc6204a2" alt=""></div>
{% endstep %}

{% step %}

### Enter Market Name

In the **Name** section, enter a name for your new market.

> (This name is for internal reference and not shown to customers.)

<div data-with-frame="true"><img src="/files/9797a659b5df3fa70c58d0512b14a9edab90bcb8" alt=""></div>
{% endstep %}

{% step %}

### Select Publishing Status

Choose the publishing status:

* **Active:** Display the market immediately to customers.
* **Draft:** Preview the market before making it live.
  {% endstep %}

{% step %}

### Define Market Conditions

<div data-with-frame="true"><img src="/files/60aaf259b4e0bd81c7a330b5ddd41c7663dd6cc1" alt=""></div>

In the **Includes** section:

* Click **Add Condition**.
* Specify which customers the market should apply to, such as:
  * A specific **region**
  * A **company location** (for B2B)

Click `Done`
{% endstep %}

{% step %}

### Review and Customize Settings

* Review inherited settings from your **store defaults** or **parent market**.
* Optionally customize:
  * **Currency**
  * **Catalogs**
  * **Online Store**
  * **Domain / Language**
    {% endstep %}

{% step %}

### Save the Market

<div data-with-frame="true"><img src="/files/671c0ced80b52232680a2b12ba0736b86137ead2" alt=""></div>

Click `Save`

{% hint style="info" %}
You can preview the shopper experience for any added languages to ensure proper localization before publishing.
{% endhint %}
{% endstep %}
{% endstepper %}


---

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