Embedded Checkout
Embedded Checkout allows shoppers to complete their purchases directly within your storefront using an iFrame provided by ESW. This feature enhances the shopping experience by keeping the entire checkout process on the retailer’s site, thereby increasing shopper trust and confidence.
Light Touch Integration (LTI) is a simple way to connect an eCommerce storefront with ESW using a JavaScript widget. It is easy to set up with scripts and helps create a smooth shopping experience for customers. Key features include:
Country & Currency Selector Adjusts store settings based on the shopper’s location and currency.
Pricing Conversion Displays accurate prices in the shopper’s local currency.
ESW iFrame Checkout Lets shoppers check out directly on the storefront without redirection.
Express Payments Supports payment methods such as PayPal, Apple Pay, and Google Pay.
Cookie Consent Manages shopper consent for cookies to support privacy compliance.
When used with the Magento plugin, LTI makes it easier for anyone with custom frontends to integrate Magento as a backend. This combination provides a simple and efficient solution for creating a seamless shopping experience.
Technical Details
The integration of Magento with LTI provides flexibility, supporting various levels of implementation based on specific requirements:
Full Frontend Integration: Incorporates complete features such as pricing conversion, delivering a seamless and localized shopping experience for customers.
Partial Integration: Enables the addition of specific functionalities, such as the ESW checkout process using an iFrame, without altering the entire frontend.
This flexibility allows you to select the necessary components and customize the integration to align with business requirements.
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