> For the complete documentation index, see [llms.txt](https://developer.esw.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developer.esw.com/agentic-commerce/agentic-commerce-overview/microsoft-merchant-centre-integration.md).

# Microsoft Merchant Centre Integration

Enable AI-powered shopping experiences through Microsoft Copilot.

{% hint style="info" %}
**Prerequisites**

* You must create a Microsoft Merchant Centre account.
* You must maintain a primary product feed for each market that will participate in ESW Agentic Product Discovery.
* You must create a supplemental feed for each market that will participate in ESW Agentic Product Discovery.
* You must provide ESW with the Microsoft Merchant Centre supplemental feed identification number for each market so that ESW can transfer enriched product discovery data into the correct feed.
  {% endhint %}

## Quick Start Checklist

1. Contact your ESW Client Success Manager to begin onboarding.
2. Prepare the required product files.
3. Configure Microsoft Merchant Centre primary and supplemental feeds.
4. Install your UET tag on your website, generated from your Microsoft Merchant Centre account.
5. Provide the supplemental feed details to ESW.
6. Upload the required files to the SFTP location.

***

ESW makes your products discoverable through AI platforms, including Microsoft Copilot and Google Gemini. Agentic Commerce lets shoppers learn about your business, discover products, and buy within one experience. ESW checkout services process purchases and process order fulfillment through package delivery. Shoppers never need to visit your website.

{% hint style="info" %}
**What ESW Provides**

UCP gives AI platforms a clear, standard way to work with your commerce services. ESW handles the technical implementation to let agents:

* Discover your products in Microsoft and Google shopping surfaces
* Retrieve accurate product details, price, and availability
* Create checkout sessions through ESW
* Complete purchases and return clear order outcomes
  {% endhint %}

ESW supports the **`2026-01-23`** UCP specification with more versions coming soon.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://developer.esw.com/agentic-commerce/agentic-commerce-overview/microsoft-merchant-centre-integration.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.